“This Is the Era of Less Is More with SEO.” By Adam Audette
SEO stands for Search Engine Optimization, an art of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
But how do you do that, and what ranking factors come and play a role to achieve higher rank.
To answer that, we first need to understand how search engines work.
How Search Engines Works?
Search engines have three primary functions:
Crawl: The process through which engines like Google, Yahoo and others find new web pages to index. Crawlers known as bots or spiders crawl the Web looking for new pages.
Index: Process in which information provided by crawlers is organized, sorted and stored so that it can be used by the search engine algorithms before made accessible to the end-user.
Rank: When someone searches something, search engines ransack their index for most relevant content and then orders the content before delivering it to the user. The listing of search results is known as ranking.
What does SEO stand for?
SEO is the acronym for Search Engine Optimization. It is the process of helping websites improve in search engine rankings. It can also mean Search Engine Optimizer, which is a marketing expert that specializes in performing search engine optimization
Types of SEO
There are three types of SEO you would require for a well organic search strategy: on-page SEO, technical SEO, and off-page SEO.
On-page SEO relates with the content on your website.
It includes strategies to optimize an individual page on a website and help search engines to understand the topic of the content and make sure the website is a valuable source that people would like to find.
This type of SEO includes:
Content creation: Focuses on high quality content and primary keywords
Keyword Optimization: Using the primary and the secondary keywords at the right place.
Technical SEO helps in optimizing your site for crawling and indexing, by making a site faster, understandable and well to crawl.
It covers everything from sitemaps, meta tags, Site architecture, Thin content, keyword research, and many more
Why Technical SEO?
Google and other search engines want to bring the best possible results before the users for their queries, Therefore web-pages are evaluated by crawlers on the basis of multiple factors. One of the important factors is “How fast your website is”, as it determines the user experience. So by improving technical aspects you make sure that the website loads faster and the content crawled easily.
Off-page SEO is not just about making links. It’s way more beyond than that. Off-page SEO emphasizes any action made outside of a website to impact your rankings within SERP. Activities fall into Off-Page SEO
The most significant actions are mentioned below
- Link Building
- Social Media Engagement
- Content Development
- Social Bookmarking Sites
- Guest Posting
- Article Submission
Mainly Off-Page SEO refers to build high DA backlinks and to ameliorate the rank of a web page.
What are the Benefits of SEO?
- Search Engine Optimization helps you improve your rankings in search engine results
- It helps in long term results.
- It is free of cost.
- SEO drives organic traffic.