Quality backlinks for your website are as important as having a strong immunity in the times of corona. As an experienced seo company near you, we know how quality backlinks can play a knight in shining armour for you.
Backlinks are the hyperlinks which can be found on different websites which navigates a user to your website. There are over 200 ranking factors and quality backlinks makes it to top 8 and has a strong impact as to where your page stands in the book of digital media!
Not only this, it also plays a major role when it comes to referral traffic.
Google counts the backlinks as votes. Therefore it is safe to say that more the backlinks, higher the credibility.
However, you might be thinking that what does quality backlinks actually mean?
Let’s say you have your own food blog and post amazing content every now and then. It will be much more beneficial to you to get backlinks from portals that cover food and lifestyle rather than a tech website. It will result in a higher authority and not to forget, relevancy.
It is an established fact that Google cares for its users and it does not only display right information, it also displays relevant information which is actually fruitful.
To get backlinks; you can earn them, create them or build them.
You can earn quality backlinks organically by creating social media profiles and linking them to your website.
You can create them by adding links to other relevant websites, forums or blog comments.
You can build them up by reaching out to different site owners and by collaborating with them.
Now that we know how important backlinks are, we should know the right strategies to get them as well.
Successful Strategies to Build High Quality Backlinks
Content with long term value
If your website has content which will be useful to readers even after a substantial amount of time, it will eventually encourage other publishers to link to you. Content that addresses frequently asked questions and delivers basic knowledge about your industry or business helps readers and clients learn more about you, what you do and what you sell. Having valuable content allows you to build your site in a structured way that readers and search engines understand. Make sure to highlight this content on your website. You can create custom promotional images for sidebars or add topics to menu drop-downs. Add internal links as well so that it is easier for your users to navigate around. Select a valuable blog post that was published some time ago but is still highly significant to your business or industry.
Refresh the post and update any images and links and add new information if required. Make it a point to leave the same URL and you can republish it to gain more views and backlinks.
Identify high quality links
Not all links have the same level of authority. Google gives more value to the quality of backlinks rather than the quantity. Links that come from authoritative sites will have a better impact on your search rankings more than links from low-quality sites. When you conduct your link building outreach efforts, know which sites are worth pursuing and only reach out to qualified sites which deserve your time and effort.
Focus on creating a visual impact
You might have the most relevant information with well researched facts but if you don’t have images then the readers will eventually get bored. In order to maintain their level of attention, it is very important to use images to create a visual impact. It is also said that the user might forget the text but images create a long lasting impression. You can play around with info graphics but if you think that it might not be your game then you can utilise different visual aids. Use charts or diagrams to explain your concepts in a much better way. Use visuals to make your website stand out and not come across as just another text tank.
Become a source
Not everyone is well aware about this strategy but as a top seo company near you, we would suggest you to use the best of your knowledge and become a source to other publishers. When you post some unique content with facts and figures, people will quote you. This will not only get you backlinks and referral traffic but it will also increase your brand awareness.
Also Read – How To Get Real Growth With SEO Audit?
Update old content
If you stumble upon an article that is out dated, check how many backlinks it has. If you find a good number of backlinks then considers this as your jackpot.
All you need to do is create a fresh and a better article with more relevant facts and data and publish it. Once the content is live on your website, you can get in touch with bloggers or journalists who have linked to the old content to let them know about your updated version.
Mostly, you will see the results of your outreach in a matter of days or weeks in the form of backlinks or social media shares. If luck is in your favour then you might end up collaborating on other projects that can help you grow your brand and traffic.
Repair those broken links
This method implicates reaching out to a website that has a broken link to an external source and suggest they update it with a link to one of your pages. The catch is that your page has to be a good resource on the topic to which they were originally linking, so it makes sense to trade the broken link with yours. The reason why this tactic is a success is because it adds a lot of value to the webmasters. It helps them fix an error on their website and it improves the experience for their readers. You can look for websites with broken links and find relevant resources on your website that you might suggest instead.
You can also look for one dead page (404) that used to get a ton of links, recreate that article or offer with more relevant content and then reach out to those who linked to the initial piece.
By now, you must have understood how quality backlinks have the powers to lead you to your final destination. As a professional seo company near you, we make it a point to help you create relevant backlinks which will work as a catalyst for your business. Get in touch with us to know more.