No matter what type of business you own in 2021, there’s no doubt that you already know the importance of being active on your website, blog and social media profiles in hopes of attracting, engaging, and converting new customers.
But did you know that there’s a way to put your traffic generation efforts on auto-pilot and attract tons of free, organic traffic to your site from search engines like Google or Bing?
SEO or Search Engine Optimization is the act of optimizing your website to attract free, organic traffic your way.
Learn more below!
Understanding Search Engines
Unlike humans, search engines don’t have eyes to see or read your business’s website or about us page. In other words, you can’t hand them business or calling cards and tell them to refer their friends to you.
To get search engines to take notice of you and send their users your website, you’ll need to optimize some aspects of your websites, which will allow Google and other search engine robots to crawl your website and properly determine what it’s about.
In turn, when a search engine can adequately decipher your website, it will be more likely to show your site and its pages to its users.
That said, you’re now probably wondering how you can optimize your website to get search engines to take notice.
Doing Your Research
The first step in SEO is to understand what keywords or phrases your ideal customers are already using on Google.
A keyword is the search query that an individual types into Google when they’re looking for information.
If you’re able to find the keywords that your target customers are using and then optimize your site for those keywords, you’ll be able to start generating more hits landing your website directly from the world’s leading search engines.
When performing keyword research, you’ll want to target popular keywords but that still only have relatively low competition levels.
Using a tool like Google Keyword Planner or Moz’s Keyword Explorer is a great way to simplify keyword research.
Optimizing Your Web Pages
While it’s easy enough to understand what SEO is, it’s a lot more challenging to understand what you’ll need to do to optimize your website correctly.
There are dozens of factors that search engines look at to determine a website’s value to its users.
For instance, search engines rely on a website’s speed, performance, and security, as well as its keywords, inbound and outbound links, meta-descriptions, and more.
However, once you’ve narrowed down a list of keywords that your ideal customers are using, you should aim to start creating pages and blog posts based on those keywords.
So, for example, let’s say that you found the keyword “white sneakers for students” to be particularly popular. In this case, you’d want to create either a page or a blog post that contains that keyword in the headline.
You would then want to include other similar, related keywords, as well as your primary keywords in the first paragraph of your text, in several of your subheadings, in your URL, meta-description, and other vital locations.
By doing this, when a search engine crawler lands on your website, it will instantly be able to locate critical information that describes the page, which means that there’ll be a much better chance of it showing your website to its users.
The Subtle Art of SEO
Again, it’s important to note that many different factors can affect your site’s SEO.
In other words, understanding keywords and writing blogs about those keywords are only the tip of the iceberg.
For now, focus on wrapping your mind around keywords and the best locations to use them.
But once you’ve mastered that, look into learning about indexing your website, building a well-balanced backlink profile, and even how your site’s speed and security could be impacting your SEO.
by Santiago Parker