If you have been running a company or your own personal brand and have an online presence, you should find out about your online reputation too. It is essential to know what is going on around the web that directly or indirectly discusses you or about your business. Though there are many Online Reputation Management agencies, which will do the needful for you, you must know the basics of it.
Simply Google your name and the business you run separately or together, and then checking the first page results carefully will be a good start. Look for negative information, on the first, then second and finally the third page. This simple search on Google or any other search engine will give you a rough idea of how your reputation is on the web. But you cannot rely on it completely. Because Google searches do not show social media results most of the time, other than the links to profiles.
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As PPC Management Company India also follows the online reputation of its client, it also does the following for efficient monitoring of the web.
- Google Alert: It is a free service of Google that monitors the web for the business and your name. It automatically searches and sends the result through email to you every day. You just have to create Google Alerts, which will then start giving you results.
- Mention: It is a tool for web monitoring, which tracks social media, forums, blogs as well as the overall web to aid you in knowing what people have been discussing about your business or you. It assists in tracking online conversations in real time as well. This tool enables a user to customize the alerts, measure opinions as well as engage with his or her social media audience.
- Buffer: It is a tool to manage online reputation over social media. It has multiple features to view what people are discussing on various platforms of social media. Its ‘Buffer Reply’ feature will allow you to engage with the audience efficiently. It supports Google+, Instagram, Twitter, Pinterest, Facebook, and LinkedIn.
- Hashtags: Searching for the brand hashtags that belong to your business or you, will give a clear perspective on what people are talking on social media. It will work, and you do not need to create any brand hashtags for it, if you already have not.
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Now comes the difficult part if your online reputation is tarnished to a large extent, then you will need to get the help of Online Reputation Management Services India, who will resolve the issue in some time. Doing it on your own will take a lot of time and it will be a try, fail, try something else, might succeed, or might not succeed. You would not want to waste your time doing what professionals do on a daily basis.