For years, there has been much speculation among competent Google ad agencies about a good time for scheduling Facebook ads. It seems that every other day someone new comes up with a study that refutes, or at least contradicts, the last one. While some say that the weekends are ideal for scheduling, others opine that the weekdays provide marketers with the best ROI (According to a new study from the University of California, Berkeley, and the Center for Marketing Research). How can we solve this dilemma? Let’s find out.
Why Paid Ads Largely Differ From Organic Ones
In a perfect world, a Facebook user would post only one post every two hours and only one ad a day, wherein posts would be liked, commented on, & shared in a way that sign-ups and sales would shoot through the ceiling.
Unfortunately, our world is far from ideal, and not all posts carry equal weightage and impact – not even in the most ideal way. One of the most important aspects of your Facebook ad strategy in the digital age is finding the best time to organically update Facebook and get paid advertising. Organic posts can appear at the top right of your page, in your feed, or in a sidebar on the left. In other words, if someone doesn’t like your site, they won’t see your organic posts unless they go in search of them.
By contrast, paid ads are inherently more intrusive and targeted – hence, it is foolish to make decisions about when to run ads based on the best time for publication, or even the most important. People are more likely to engage with posts because they’ve already consented to see them. Whereas with ads, you never know what you’ll see next in your news feed.
Tick, Tock – Timing Matters
According to a new study from the University of California, Berkeley, the time you spend placing an ad matters more than whether it appeals to the wrong audience. But if not, how do you determine the best time to place your Facebook ad, and how does it work for you?
Before you figure out when to place your ads, you need to have a deep understanding of your business, industry and customers, including the ambit of your performance marketing services. For example, if you are a company that sells sweaters, it would be common sense to run your ads in winter. If you run your ads during the summer, it will not only turn out to be ineffective, but also lead to visible confusion among your target audience.
The Best Time – Understanding the How and Why
Understanding industry statistics is valuable because it is an important part of any company’s overall marketing strategy. As per data-accumulation from a wide range of sources, Monday, Tuesday and Wednesday are the days with the highest earnings for Facebook ads, while Saturday and Sunday are the lowest. Consumer spending is also known to have risen at the start and middle of the month, owing to a so-called “paycheck effect.” The more you know about your company’s advertising strategy, the more valuable it will be to understand industry statistics.
Use this data to determine the schedule your ads should run on and divide your results into a few key categories: ad time, ad frequency, and ad duration. How do you place your ads on a fixed schedule, and how do they run on different days of the week or even the same day?
Facebook’s ad creation tools make it easy to plan your campaign in a variety of ways, from a single day to a week, a month, and even a year. Remember that your ads are shown to an audience on Facebook at a different time every day during an international campaign. Hence, keep those timezones in mind.
monitor, test, optimize, and find a time that suits your business the best, while complementing the same with approved data from credible sources.